Based in Denver · For Practices Nationwide

Marketing that fits your mental health practice.
Because it was built for it.

Whether you're running a group practice or scaling across locations, we build the marketing, intake, and automation system that brings the right clients to your mental health practice, removes the manual work between first click and first session, and plugs into the tools you already use.

Let's get acquainted → Get a Free Practice Audit
Works alongside SimplePractice, TherapyNotes, Jane App, Healthie, and more
The W&F Growth Engine

How your next client finds you.

01

They search for help.

Across Google, AI assistants, and local listings

02

Your practice surfaces first.

Optimized for both classic and AI-driven search

03

They land in a system built to convert.

Instant intake, automated follow-up, real human warmth

04

They book. Without you lifting a finger.

You see the appointment, not the chase

HIPAA Compliant · BAA on File

Sound familiar?

Every month you wait, the gap gets wider.

The practices that built real marketing systems in 2024 are now booked solid. The ones still relying on Psychology Today and referrals? They're watching caseloads thin out.

Empty therapy chair

Psychology Today collapsed.

Profile views dropped after Alma and BetterHelp bought preferential placement. If your pipeline depends on directories, you don't have a pipeline.

0%
drop in profile views reported by practitioners
Missed intake calls

You're paying to attract clients, then losing them at intake.

Leads call and get voicemail. Forms sit overnight. No-shows ghost without a follow-up. The system is supposed to catch them. Yours doesn't.

0%
of inquiries lost to slow or no response
Solo therapy office

Referrals feel safe until they stop coming.

Word of mouth can't be scaled, forecasted, or controlled. One referring physician retires and your pipeline vanishes overnight.

Few
practices can forecast referral volume reliably
Dashboard with missing attribution data

Attribution blindness.

You don't know which channel produced your last 10 clients. Without attribution, every marketing dollar is a guess. And your agency is hiding behind impressions.

The minority
of EHR platforms offer marketing-to-session attribution. Does yours?

The Reality

You became a therapist. Then a practice owner.
Then a marketer, a receptionist,
basically, a hat collector.

We built W&F to give mental health practices a clean infrastructure that simplifies your practice and your life, so you can go back to doing the work you actually trained for. We don't just fill your calendar, we help you attract the clients your clinicians actually want to work with.

Practice owner wearing many hats

The Growth Engine

One connected system. Six stages. Zero gaps.

From first search to first session - and everything after. Each stage connects to the next, so nothing falls through the cracks.

Stage 1

Be Found

Google Ads + Local SEO + AI search optimization. When someone searches "anxiety therapist near me," your practice appears. Not a directory. Your practice.

Click to learn more →

Stage 2

Capture the Lead

Response in under 5 minutes. Missed calls trigger follow-up. After-hours inquiries get instant acknowledgment. No lead sits overnight.

Click to learn more →

Stage 3

Book the Appointment

Online booking alongside your EHR. SimplePractice, TherapyNotes, Jane App, Healthie, Ensora. Streamlined flow that reduces the 48% booking abandonment rate.

Click to learn more →

Stage 4

Reduce No-Shows

Automated reminders. Pre-session engagement. Rebooking sequences for cancellations. Close the gap between "I booked" and "I showed up."

Click to learn more →

Stage 5

Recover and Retain

Waitlist nurture. Past client reactivation. Review requests that respect ethics codes. Brief waitlist contact makes clients 3x more likely to complete treatment.

Click to learn more →

Stage 6

See What Works

The Growth Portal shows booked appointments by channel, cost per intake, and clinician utilization. Not impressions. Not clicks. Real numbers. Your data.

Click to learn more →

The Math

What every lost client actually costs you.

Pulled from peer-reviewed research and industry benchmarks.

$3,000–4,5001

Lifetime value of one therapy client

Conservative range at $150/session, weekly, 20–30 session course

0%2

Of callers reach voicemail and never follow up

While you're in session, leads are calling and moving on.

0%3

Abandon online booking before finishing

Long forms, confusing questions, no confirmation.

0%1

Average therapy client dropout rate

Retention is where most revenue gets lost

1 Stangl, F. et al. “Is There an Evidence-Based Number of Sessions in Outpatient Psychotherapy?” Frontiers in Psychology, 2020. Dropout figures via Wierzbicki & Pekarik meta-analysis, Professional Psychology: Research and Practice.

2 Healthcare intake response research; 35% voicemail non-return rate from industry benchmarks. See W&F Market Intelligence Dossier for full sourcing.

3 Healthcare booking UX research; 48% booking abandonment rate. See W&F Market Intelligence Dossier for full sourcing.

Don't Take Our Word For It

The results speak for themselves.

Joshua Dunlop
“
William and his team are brilliant... He got my concept almost immediately, crafting a website and strategy that communicates my unique value proposition effectively... My message and my business are growing and evolving, and William is part of the team. And William did something no other team has done for me: he brought me business that closed. Can't recommend him more!

Joshua Dunlop

Even Path

How It Works

We do the work. You see the clients.

From first call to full system running. Four steps. No mystery.

Confident practice owner watching growth
01

Discovery Call

Thirty minutes. We map your current pipeline gaps and figure out, honestly, whether we're the right fit.

02

Custom Plan

We build a detailed plan based on your current marketing efforts and the systems you already have running. No cookie-cutter package.

03

We Build It

Your customized system goes live in 30 days. Website. Ads. Automation. Portal. All connected. You approve each piece before it ships.

04

You Grow

We're constantly scanning for new ways to improve your system. Monthly check-ins. 30 minutes from you. Growth Portal updated live.

The Difference

You've tried marketing before.
Here's why it didn't work.

Your last agency gave you a PDF of impressions and called it results. You should always know what's working, what isn't, and what each client actually costs. We make that visible.

✕The Old Way
✓With William & Friends
Generic agencies who've never set foot in a practice
A team that lives and breathes mental health marketing
Losing prospects to BetterHelp, Talkspace, and AI therapy chatbots
Positioning that proves the value of real, human therapy
Campaigns that run forever and drain your budget
Campaigns that prove their worth or get killed
Monthly PDFs full of impressions and bounce rates
Real numbers: cost per client, lifetime value, utilization by clinician
“Brand awareness” you can't deposit in the bank
Booked appointments you can count
A junior account manager you've never met
Direct access to William and his team
Marketing nobody reviewed since the kickoff call
Weekly reviews and ROI visibility you actually understand
HIPAA treated as an afterthought, compliance left on you
HIPAA compliant by default, with every compliance requirement your practice needs met

Reports don't fill caseloads. Systems do.

Built for Your Practice

Designed for the practices that need it most.

We specialize in mental health group practices - the ones where intake complexity, clinician schedules, and growth goals demand a real system.

Group therapy practice team
Who We Serve

Group practices. Multi-location organizations. Clinical teams that are ready to grow.

Whether you run a single group practice with five clinicians or a multi-location organization with offices across the state, we build the same infrastructure: marketing that brings the right clients, automation that captures every inquiry, and reporting that shows exactly what each client costs.

You have the clinical volume to make the math work and enough moving parts that the owner can't run everything alone. That's where we come in.

Get your free practice audit → Talk to us →

The White-Glove Promise

Most agencies give you an account manager. We give you a team.

A dedicated team, not a ticketing queue. You know your people by name.

A real human on the phone, same day, during business hours.

Monthly strategy calls. Thirty to sixty minutes, walking the dashboard together.

Reports written by a human. No auto-generated PDFs.

Migration handled by us. No checklist and “good luck.” We walk you through the transition.

Urgent shifts handled fast. New clinician starting Monday? We reshape campaigns that week.

Built for Practice

Built for the rules of clinical work.

HIPAA-compliant practice security

HIPAA handled.

Every tool in our stack has a signed BAA. Every automation assumes PHI is in play. Compliance isn't a checkbox, it's the foundation.

Works with your EHR.

SimplePractice, TherapyNotes, Jane App, Healthie, and more. HIPAA-compliant middleware keeps everything in sync without PHI leaks.

Full transparency.

Every metric, every dollar, every decision visible to you in real time. You always know what's working, what isn't, and what each client actually costs.

Ethics-first.

We understand clinical ethics aren't optional. Our messaging, automation, and review systems are built around APA guidelines and state licensing requirements. Marketing that respects the therapeutic relationship.

William and the team collaborating

The Team

We've spent our careers in marketing.
Now we're using it where it matters.

William and the team have spent years building growth systems for companies. We started W&F to put that infrastructure in the hands of mental health practices.

When you call, you talk to us. Not an account manager forwarding emails. Not a chatbot.

“

We witnessed firsthand the impact mental healthcare had on people we care about. That's why we chose to stand behind those doing that work, amplifying their reach, telling their stories, and helping them connect with those who need it most. It's a human effort in service of another human effort. That's the mission.

William Turner · Founder

William Turner

William Turner

Founder & Growth Architect

Amaury Oliveira

Amaury Oliveira

Lead Strategist

Carlos Rodriguez

Carlos Rodriguez

Brand & Creative Director

FAQ

What practice owners ask us.

How long until I see results?
+
Most practices see their first new client inquiries within two to four weeks. Intake automation starts capturing missed leads from day one. Search visibility compounds over the first few months as both classic SEO and AI-driven discovery build. The full system is running and self-optimizing by the end of your first quarter with us.
What's different about W&F?
+
We build infrastructure, not PDFs. Campaigns bringing clients in the door, automation following up while you're in session, and reporting showing what a client actually costs. We work exclusively with mental health practices.
Is my EHR supported?
+
Most likely yes. We work with SimplePractice, TherapyNotes, Jane App, Healthie, Ensora, and others via HIPAA-compliant middleware. If you're on something unusual, we'll confirm on the discovery call.
Do I have to sign a long contract?
+
No long-term lock-in. We ask for an initial commitment so the system has time to actually work - building real marketing infrastructure doesn't happen overnight. After the build phase, we're month-to-month. We'd rather earn the relationship than trap it.

Get Started

Every week without a system
is another week of lost revenue.

Thirty minutes. No pitch. We'll show you exactly where your practice is leaking clients. Even if we're not the right fit, you'll leave with clarity you don't have right now.

Book a free call → Free practice audit